Persuasive Writing- Advertisement


The Oxford online dictionary defines advertisement as ‘a notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy’. 

Advertisement is a type of Persuasive Writing. Advertisements are often seen on the CSEC English A paper 1 (multiple choice paper) in the form of comprehension passages. In preparing to answer this type of question on the exam you must take into consideration the following types of questions:

  • writer’s purpose

  • the aim of the advertisement

  • the target audience

  • devices that are present in the advertisement.

An example of these types of questions is presented below.

Instructions: Examine the advertisement below and answer the questions attached.


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